AI and your data
On the Pro + AI plan, Snapveil tags your photos and makes them searchable. Here you can see what happens, which providers are involved and what the AI does not do. On the Free and Pro plans there is no AI, and no picture goes to an AI provider.
What the AI does
- Tags: Every photo gets short keywords about subject, scene, mood and setting, such as "dance floor", "cake" or "group photo".
- Short description: Each photo gets a short description. It is not published anywhere and is only used for search.
- Natural-language search: Tags, description, place name and file name are turned into a search index. That is how you find "couple cutting the cake" without scrolling through hundreds of pictures.
- Places: If a photo contains GPS coordinates, we convert them into a readable place name.
On the Pro + AI plan, AI search, tagging and location detection are switched on by default. In the event settings you can switch off each of these functions individually. From then on no new photos are analysed. Only photos are analysed; videos are never analysed with AI.
What the AI does not do
- No training. Your photos are not used to train AI models, neither by us nor by the AI providers.
- No selling, no advertising. The results of the analysis are not sold and not used for advertising.
- No profiles. Tags and descriptions belong to exactly one gallery. We do not link them to other events or people.
- No face recognition. The AI only describes what can be seen in a picture. It does not recognise anyone and does not assign names.
Which provider sees what
For the AI functions we use the OpenRouter service, which forwards the requests to the model providers.
| Provider | Task | What is transferred |
|---|---|---|
| OpenRouter, Inc. (USA) | Technical forwarding of requests | everything that goes to the two providers below |
| OpenAI (USA) | Tags and short description | a downscaled copy of the photo without capture data such as GPS position or camera model |
| Google (USA) | Building the search index | text only: tags, description, place name, file name and your search queries. No pictures. |
| HERE Global B.V. (Netherlands) | Place name from GPS coordinates | the coordinates only, never the picture |
Guest names, e-mail addresses and the name of your event are not sent along.
OpenRouter, OpenAI and Google are based in the United States. For the analysis, your photos are therefore transferred to the United States. The legal details are in the privacy policy. If you do not want that, switch off the AI features of the event or choose the Pro plan: your photos then go to no AI provider and are stored in the EU only.
What we store and when it is deleted
We only store the results: tags, description, place name and the search index built from them. They are kept on our servers in Germany.
When you delete a photo, its AI results disappear with it. When the gallery's storage period ends or you delete the event, everything is removed together. We never keep AI results longer than the photo itself.
What you should do as an organiser
Tell your guests briefly that uploaded photos are tagged automatically, for example on the invitation or next to the QR code. For corporate events we recommend clearing this with your data protection officer in advance. The DPA applies to business customers automatically.
Grouping faces (planned)
We are working on a function that groups photos by person, so that each guest finds the pictures they appear in more quickly. This function is not available yet.
When it ships, it will be switched off by default and can only be switched on per event, after you have informed your guests and obtained their explicit consent. The results are only used for sorting within that one gallery and are deleted together with it. Before that, we will update this page and the privacy policy.
Questions
Write to us at contact@snapveil.com. More on storage locations and access protection can be found under Security.
Last updated: 20 September 2026